Martin Liška — Marketing Technology & Data Consulting
I help companies fix and deliver marketing technology projects.
CRM, CDP and marketing automation projects often stall between strategy, vendor selection and delivery. I help companies bring structure, alignment and execution back into the process.
What I do
Platform selection — CRM, CDP and marketing automation selection, requirements and RFP structure.
Implementation delivery — project structure, partner alignment and execution support.
Data & activation — customer data, use cases and practical personalization setup.
When to call me
Things are happening, but nothing is moving forward with enough clarity or ownership.
You need structure, control and a clear decision-making process.
Teams are active, but business impact and execution quality are missing.
About
Independent consultant focused on marketing technology, data and execution.
Previously Marketing Technology Director and AI/data consultant at Accenture.
Personalization in action
This website is connected to Bloomreach Engagement.
Visitor behavior, identification and content adaptation can happen in real time across the journey. A returning visitor can see a different message, different content and a different experience based on profile data, web behavior and orchestration logic managed in the platform.
With the right strategy, this goes far beyond basic personalization — from web and email to mobile, social and AI-generated creative.
Try it
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